AI Insights · Timothy · October 2021
Top 5 Film & Television Apps on iOS in Australia: Q3 2021 Performance
Discover the performance of the top 5 film and television apps on iOS in Australia during Q3 2021, including trends in downloads, revenue, and active users.
The third quarter of 2021 saw some interesting trends among the top film and television apps on iOS in Australia. Here’s a closer look at the performance of Disney+, Binge, Netflix, Amazon Prime Video, and AnimeLab based on data from Sensor Tower.
Disney+ experienced fluctuations in its weekly revenue, peaking at around $451K in the week of July 5 and ending the quarter at approximately $430K. Weekly downloads saw a high of 42K in mid-July but decreased to about 31K by the end of September. Active users displayed a similar pattern, rising from 1.24M at the start of the quarter to a peak of 1.32M in early July, and closing at around 1.16M.
Binge showed a consistent revenue stream throughout the quarter, reaching a high of about $176K in mid-July and maintaining around $156K by the end of September. Downloads peaked at 17K in mid-July and saw a slight decline to about 13K by late September. Weekly active users remained stable, fluctuating around 115K to 120K throughout the quarter.
Netflix maintained steady weekly revenue, averaging around $140K, with a peak of approximately $146K in late September. Downloads showed a notable increase towards the end of the quarter, from 34K in late June to about 44K in late September. Active users remained robust, starting at 2.58M and ending at approximately 2.56M.
Amazon Prime Video saw weekly revenue fluctuate slightly, peaking at about $142K in late September. Downloads also varied, with a high of 28K in late August and around 22K by the end of the quarter. Active users showed minor fluctuations, starting at 204K and ending at approximately 209K.
AnimeLab experienced relatively stable revenue, averaging around $67K, with a peak of about $75K in early September. Downloads gradually decreased from 5.5K in late June to about 3.3K by the end of September. Active users remained consistent, fluctuating around 62K to 68K throughout the quarter.
For more insights and detailed data, visit Sensor Tower.